I translate complexity into clarity to help people make informed choices.

I've always been fascinated by how people make decisions, especially when the stakes feel high and the information is complex. That fascination has shaped my career as a B2B content strategist, where I've spent 15+ years helping subject matter experts communicate their ideas in ways that actually land with audiences. My work has taken me from editing a thought leadership magazine aimed at risk professionals to developing messaging frameworks and long-form content about everything from bank capitalization to GPU technology. 

Along the way, I've learned that the best content doesn't just inform. It bridges the gap between what experts know and what audiences need to understand in order to act. These days, I'm particularly interested in the intersection of technology, behavioural science, and strategic communication. If you're working on content that requires both technical precision and human insight, let's talk.